Cookie Policy

Last updated: April 30, 2026

This Cookie Policy explains what cookies are, what types of cookies Toyota Blues (https://toyotablues.com) uses, why we use them, and how you can manage them. Please read this Cookie Policy alongside our Privacy Policy for the full picture of how we handle your data.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) by websites you visit. They are widely used to make websites work more efficiently, to remember your preferences, to enable certain features, and to provide information to website owners and advertisers.

Cookies typically contain:

  • The name of the website that placed the cookie;
  • The cookie’s “lifetime” — how long it stays on your device;
  • A value, usually a randomly generated unique number;
  • Sometimes additional information about your visit or preferences.

Cookies do not normally contain information that identifies you personally, but personal information that we store about you may be linked to information stored in and obtained from cookies.

2. Other Tracking Technologies

In addition to cookies, Toyota Blues and our partners may use other tracking technologies, including:

  • Web beacons / pixels — tiny invisible images used to track visits, page views, and ad impressions.
  • Local storage — browser-based storage similar to cookies but with a larger capacity.
  • Session storage — temporary storage that is cleared when you close your browser.
  • Device fingerprinting — techniques used by some ad networks to recognize devices based on browser configuration.
  • Software development kits (SDKs) — when used in mobile apps (not currently applicable to Toyota Blues).

For simplicity, we refer to all of these collectively as “cookies” throughout this policy.

3. Types of Cookies We Use

Toyota Blues uses several categories of cookies. Each is described below.

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function. They cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.

Examples include:

  • Cookies that remember your cookie consent preferences.
  • Cookies that maintain a comment-session state.
  • Security cookies used to detect abuse.
  • Load balancing and basic site-functionality cookies.

Because these cookies are necessary for the website to work, you cannot opt out of them through our cookie banner — but you can block them through your browser settings, which may break parts of the site.

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors use Toyota Blues. They allow us to count visits, identify which articles are popular, see which pages have technical issues, and improve our site over time. The information they collect is generally aggregated and anonymized.

Examples include:

  • Google Analytics — used to understand visitor behavior, traffic sources, and site performance.
  • Ezoic Analytics — used (when active) to measure page performance and engagement for ad and content optimization.
  • Other analytics tools we may use from time to time.

If you do not allow these cookies, we cannot know when you have visited and we cannot improve performance based on your visit.

3.3 Functionality Cookies

These cookies allow the website to remember choices you make to provide a better experience. For example:

  • Remembering the name and email you entered to leave a comment, so you do not have to retype them every time;
  • Remembering your preferred display options;
  • Remembering whether you have already dismissed a notification or banner.

3.4 Advertising and Targeting Cookies

These cookies are set by our advertising partners to build a profile of your interests and show you relevant ads on other sites. They typically work by uniquely identifying your browser and device.

Toyota Blues participates in advertising networks including Google AdSense and may use platforms such as Ezoic, plus their demand partners. These networks may set cookies for purposes such as:

  • Showing you ads more relevant to your interests;
  • Measuring how effective ad campaigns are;
  • Detecting and preventing ad fraud;
  • Limiting how many times you see the same ad.

For full details, see our Advertising Disclosure.

If you do not allow these cookies, you will still see ads — but they will be less relevant and based only on the page content and general location, not your browsing history.

3.5 Affiliate Tracking Cookies

When you click an affiliate link on Toyota Blues (for example, a link to a product on Amazon), the destination website (such as Amazon.com) may set a cookie that allows them to track that you arrived through our referral. This is what enables us to earn a small commission on qualifying purchases.

For details, see our Affiliate Disclosure.

3.6 Social Media Cookies

If we ever embed content from social media platforms (such as YouTube videos, Twitter/X posts, Facebook embeds, or similar), those platforms may set their own cookies on your device. These cookies are governed by the privacy policy of the relevant platform, not by Toyota Blues.

4. First-Party vs Third-Party Cookies

Cookies on Toyota Blues are either:

  • First-party cookies — set directly by Toyota Blues. We use these mainly for site functionality, comment forms, and basic analytics.
  • Third-party cookies — set by external services we use, such as Google AdSense, Ezoic, Google Analytics, affiliate networks, and embedded social media. These are governed by the third party’s privacy policy.

5. How Long Cookies Stay on Your Device

Cookies generally fall into two categories based on how long they last:

  • Session cookies — temporary cookies that are deleted when you close your browser.
  • Persistent cookies — cookies that stay on your device until they expire or you manually delete them. Their lifetimes can range from a few minutes to a couple of years, depending on their purpose.

6. Your Cookie Choices

You have several ways to control cookies on Toyota Blues:

6.1 Cookie Consent Banner

If you are visiting from a region that requires cookie consent (such as the European Economic Area, the United Kingdom, or California), you will see a consent banner the first time you visit. From there, you can:

  • Accept all cookies;
  • Reject non-essential cookies;
  • Customize your preferences by category.

You can change your choices at any time using the “Cookie Settings” or similar link, where available.

6.2 Browser Settings

Most browsers allow you to control cookies through their settings. Here are guides for the most common browsers:

  • Google Chrome: Settings → Privacy and security → Cookies and other site data
  • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari (macOS): Preferences → Privacy
  • Safari (iOS): Settings → Safari → Privacy & Security
  • Microsoft Edge: Settings → Cookies and site permissions
  • Opera: Settings → Advanced → Privacy & security
  • Brave: Settings → Shields

You can choose to block all cookies, block only third-party cookies, delete existing cookies, or be prompted before each cookie is set.

6.3 Industry Opt-Out Tools

For interest-based advertising, you can use industry-wide opt-out tools:

6.4 Google-Specific Controls

Because we use Google AdSense and Google Analytics, you may also use:

6.5 Mobile Device Controls

  • iOS: Settings → Privacy → Tracking → Allow Apps to Request to Track
  • Android: Settings → Google → Ads → Opt out of Ads Personalization

7. What Happens If You Disable Cookies?

You can browse Toyota Blues with most cookies disabled — most of our content will still display fine. However, some features may be affected:

  • Comment forms may not remember your name and email.
  • Some interactive features may not work as expected.
  • Ads will be less relevant to you.
  • We will have less ability to detect and prevent abuse, spam, and fraud.
  • Our analytics about how visitors use the site will be less accurate.

8. Do Not Track (DNT)

Some browsers offer a “Do Not Track” (DNT) signal. There is no consistent industry standard for how websites should respond to DNT, and many advertising and analytics services do not honor it. We currently do not change our behavior based on DNT signals. Instead, we provide cookie controls and rely on industry opt-out frameworks described above.

9. Children’s Privacy

Toyota Blues is not directed at children under 13 (or 16 in certain regions). We do not knowingly use cookies to track or target children. If you are a parent or guardian and believe your child has used Toyota Blues in a way that has resulted in cookie tracking that you object to, please contact us.

10. International Visitors

Toyota Blues is read worldwide. Different countries have different cookie and privacy laws — including the EU GDPR, the UK GDPR and PECR, the California CCPA/CPRA, Brazil’s LGPD, and others. Where required, we present a cookie consent banner that respects your local laws and preferences. For full details on cross-border data transfers, please see our Privacy Policy.

11. Updates to This Cookie Policy

We may update this Cookie Policy as our use of cookies evolves, as our advertising partners change, or as legal requirements update. When we make a meaningful change, we will revise the “Last updated” date at the top of this page.

12. Contact Us About Cookies

If you have any questions about how we use cookies, please contact us:

Thank You for Reading

We know cookie policies are not the most exciting reading. But we believe in being transparent about how the small parts of our website work — including the small text files behind the scenes. Thank you for taking the time to understand them.

— The Toyota Blues Team